Suggested Topics within your search.
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Sponsorship
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Canada
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Cause-related marketing
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Consumer attitudes
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Consumer behaviour
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Consumer beliefs
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Consumer perception
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Event management
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Incentives
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Not-for-profit
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Partnerships
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Sponsorship awareness
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Sponsorship significance
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Sport brands
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1by Lukić-Krstanović MiroslavaSubjects: “...sponsorship...”
Published 2013-01-01
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2by Deshpande, S., Faulkner, G., Latimer, A., Leblanc, A., O’Reilly, N., Rhodes, R.E, Tremblay, M., Werman, M.Subjects: “...Cause-related marketing...”
Published 2019
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3“... effectiveness of ambush marketing and impact of sponsor-event fit influence sponsorship outcomes during...”
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4by Liikamaa, JohannaSubjects: “...events and event marketing...”
Published 2016
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6Subjects: “...brand, ICEDRIPS, image, international sport events marketing, organizing committee, social...”
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8“... involve in organizing running events. When some of the significant events hit the market, the tickets...”
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9“... and discuss how brand awareness, sponsor- event fit and types of sponsorship have effects on the consumers...”
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11“... of enterprise marketing, the relative associations for researching sport sponsorship are very lack...”
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12“... festival events and the sponsorship motivation of enterprises, while its aim is to understand “the behavior...”
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13“...碩士 === 國立體育大學 === 休閒產業經營學系 === 105 === In recent years due to the sponsorship flourished events...”
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14by Mariana Guará Rocha Coelho, João Guilherme Barbosa de Amorim, Victor Manoel Cunha de AlmeidaSubjects: “...sports marketing...”
Published 2019-04-01
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15by T. Bettina Cornwell, Michael S. Humphreys, Emerald A. Quinn, Anna R. McAlister“...Corporate sponsorship value is brought into question when false recognition of foils suggests...”
Published 2012-12-01
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17by 邱翊傑“... by sponsoring top-notch sport events. However, the effectiveness of sponsorship is affected by many factors...”
Published 2010
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20“... the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency...”
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